Keywords and Phrases
Keywords are those elusive but vitally important words and phrases that internet users type into search fields when they're hunting for just about anything. Your keywords are the building blocks of all of your marketing efforts and they contain the power to make, or break, your ability to get the right traffic to your e-commerce site. That's why you must be willing to spend the time and effort necessary to make sure they contain an accurate description of your product and service and are commonly used by your target audience.
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