Creating an effective video-one that helps you grow and maintain positive relationships with your prospects and customers-begins with conducting a candid assessment of your presentation skills,because you don't want your video to hurt, rather than help, you. Let's face it; some of us should just not be in front of a camera for a variety of reasons. If you suspect that you fall in that category, ask a family member of friend to provide you with honest feedback and suggestions for ways you can improve. If you choose to avoid the camera, you can still do such things as:
*Make someone else the star. Ask an articulate, attractive, and enthusiastic friend or colleague to be your on-camera spokesperson.
*Do a voice-over narration. Create a strong audio script, read and record it, and add it to a simple video.
*Create a slide show. Use PowerPoint or a similar program to create an appealing presentation using bullet points, still images, and narration.
*Demonstrate a product or showcase a service. Nobody has to see your face-how about just your hands?
Monday, June 14, 2010
WAYS TO OPTIMIZE YOUR WEB SITE
Keywords and Phrases
Keywords are those elusive but vitally important words and phrases that internet users type into search fields when they're hunting for just about anything. Your keywords are the building blocks of all of your marketing efforts and they contain the power to make, or break, your ability to get the right traffic to your e-commerce site. That's why you must be willing to spend the time and effort necessary to make sure they contain an accurate description of your product and service and are commonly used by your target audience.
Keywords are those elusive but vitally important words and phrases that internet users type into search fields when they're hunting for just about anything. Your keywords are the building blocks of all of your marketing efforts and they contain the power to make, or break, your ability to get the right traffic to your e-commerce site. That's why you must be willing to spend the time and effort necessary to make sure they contain an accurate description of your product and service and are commonly used by your target audience.
WHAT ARE SEARCH ENGINES AND WHAT MAKES THEM SO IMPORTANT?
Search engines are really nothing more than electronic internet services that allow their users to search the world wide web or other database for information links to web sites. Although there are many, the most powerful(called the Big Three) are Google(www,Google.com),Yahoo!(www.Yahoo.com),MSN(www.MSN.com). Their two main objectives are to earn profitable revenues by selling internet advertising space to businesses around the world,and to maintain and grow their user base by providing visitors with most relevant and highest-quality links and resource results. It's important to note that the second goal supports the first. That is,the search engines don't make money unless they attract advertisers. And they can't attract advertisers without an audience. Therefore, the more people like a given search engine, the more likely they are to visit it,over and over again.
WHAT ARE THE TEN PERSONALITY TRAITS OF ACCOMPLISHED PEOPLE
1. Consciousness and reliable. they deliver on their promises.
2. Altruistic and considerate. They truly care about the welfare of others and demonstrate this concern often.
3. Flexible. They follow a plan but understand, expect,and even welcome change.
4. Able to give and receive constructive feedback. They have the courage to accept and provide specific feedback and constructive coaching.
5. Passionate and enthusiastic. They have the fervor, energy, and interest necessary to fuel their all-important vision.
6. Optimistic. They are positive thinkers who choose to see the best in people and situations but are not afraid to confront the cold, hard,facts and weigh the risks in any new venture. They use their energy and resources to figure out ways to make things works, rather than think about why they won't.
7. Committed to life-long learning. They ask questions, search for knowledge and information, value education, and respect others who do so as well.
8. Tenacious and persistent. They don't give up wen the going gets rough.
9. Balanced in mind,body,and spirit. They possess the mental,physical,and emotional intelligence and skills necessary to perform their job responsibilities at a high level.
10.Focused on the long term. They understand that part of the work they do today is building long-term relationships with employees,clients,and vendors,and planning for their future.
2. Altruistic and considerate. They truly care about the welfare of others and demonstrate this concern often.
3. Flexible. They follow a plan but understand, expect,and even welcome change.
4. Able to give and receive constructive feedback. They have the courage to accept and provide specific feedback and constructive coaching.
5. Passionate and enthusiastic. They have the fervor, energy, and interest necessary to fuel their all-important vision.
6. Optimistic. They are positive thinkers who choose to see the best in people and situations but are not afraid to confront the cold, hard,facts and weigh the risks in any new venture. They use their energy and resources to figure out ways to make things works, rather than think about why they won't.
7. Committed to life-long learning. They ask questions, search for knowledge and information, value education, and respect others who do so as well.
8. Tenacious and persistent. They don't give up wen the going gets rough.
9. Balanced in mind,body,and spirit. They possess the mental,physical,and emotional intelligence and skills necessary to perform their job responsibilities at a high level.
10.Focused on the long term. They understand that part of the work they do today is building long-term relationships with employees,clients,and vendors,and planning for their future.
Rules For Designing Your Site
Rule#1: Learn and Apply Basic Principles of Color and Layout, Unlike printed copy, web site design comes with its own set of unique challenges. After all, your visitors are not seeing words, photos,colors and graphics on paper, they're viewing them on a computer monitor, iPod, or even a cellphone. To utilizing many of the same time-rested design elements that apply to print documents, you'll also have to adjust some elements for the internet.
Rule#2: Make Speed a Priority, Your site should load quickly. If it takes more ten seconds to load(even with a 56K modem), your visitors will click away, hoping to find the products they seek elsewhere.
Rule#3: Adjust Your Setting To Accommodate Different Browsers and Computer Monitors, Keep in mind that your visitors will view your site under a variety of situations and on various devices. They will be viewing your web pages on Macintosh computers, PCs, small screens, large monitors, as well as via multiple browsers. Each of this variables will affect the way people see your page.
Rule#4: Use Internet Design Standards to Make Your Site Easy to Navigate and Use, If you are like me, you've abandoned many web sites long before you got to shopping cart page because it just wasn't worth the effort. Its the same when you walk into a store and then turn around and walk right back out because whatever you want isn't worth what you'd have to go through to get it.
Rule#5: Understand that Web Design Differs from Web Development, It's important to realize that there is a difference between web design(how the site looks and functions) and web development(the technical elements and coding). In fact your final site and its ultimate effectiveness are heavily influenced by its under-the-hood infrastructure-that hidden wold of HTML,coding and Java scripting.
Rule#2: Make Speed a Priority, Your site should load quickly. If it takes more ten seconds to load(even with a 56K modem), your visitors will click away, hoping to find the products they seek elsewhere.
Rule#3: Adjust Your Setting To Accommodate Different Browsers and Computer Monitors, Keep in mind that your visitors will view your site under a variety of situations and on various devices. They will be viewing your web pages on Macintosh computers, PCs, small screens, large monitors, as well as via multiple browsers. Each of this variables will affect the way people see your page.
Rule#4: Use Internet Design Standards to Make Your Site Easy to Navigate and Use, If you are like me, you've abandoned many web sites long before you got to shopping cart page because it just wasn't worth the effort. Its the same when you walk into a store and then turn around and walk right back out because whatever you want isn't worth what you'd have to go through to get it.
Rule#5: Understand that Web Design Differs from Web Development, It's important to realize that there is a difference between web design(how the site looks and functions) and web development(the technical elements and coding). In fact your final site and its ultimate effectiveness are heavily influenced by its under-the-hood infrastructure-that hidden wold of HTML,coding and Java scripting.
Steps To Make Web Site Dynamic and Visitor Friendly
It is possible to build a site that meets your needs, wows your visitors, and doesn't cost a fortune, but only if you plan ahead. Although this may seem apparent, more often than not, this approach is ignored in favor of getting something up fast. When online marketing is approached in this hasty manner, the result is a web site that is cumbersome, unattractive, amateurish, and/or very expensive. So before beginning, take some time to plan your site. It's not as hard as you may think, and you'll be glad you did. Before having web site you should know already:
* your target audience: who they are and where to find them
* the products or services you'll offer and their main benefits
* your niche
* why doing business with you is smart.
Step 1. DEFINE YOUR WEB SITE'S PRIMARY GOAL- although there are web sites that provide free information, trouble-shooting advice, after-sale customer support,entertainment, and the like, I'll focus on ones devoted to e-commerce(lead generation and sales)E-commerce site can be one page, or many, and the ultimate goal is profitable sales. However, based on many different factors your web site may serve as vehicle for capturing leads for future sales-online or offline.
Step 2. CHOOSE THE TYPE OF WEB SITE THAT WILL HELP YOU ACHIEVE YOUR GOAL- once you define the type of site you need, it's time to select the level of complexity that will work best. You can choose from either Dedicated Page, Single opt-In page, Membership sites, Information or brochure web sites, Blogs, Portal sites.
Step 3. SELECT AND REGISTER YOUR DOMAIN NAME- A domain name is your business's identity and it's how people will find your web pages. Before choosing a name, remember to keep in mind your target audiences' personalities and what they're hoping for to find on your site, your product or service offerings , and what specifically you'd like your visitors to do, Why? because it's best to pick a domain name that defines your business and its purpose.
Step 4. CHOOSE A COMPANY TO HOST YOUR SITE- First in order to select the right host for your site, find out what tools and services it supports and which ones it doesn't. There are lots of choices on the internet but my favorite is www.WebStarts.com because you'll get a lot for your money.
Step 5. CHOOSE A SITE BUILDER, TEMPLATE, OR BLOG- Selecting your site builder is another big consideration, which many entrepreneurs erroneously approach with a short-term perspective. Please think very carefully before hiring a college kid next door or a friend of friend to your site. why? because best cost is not always least cost, and this is one of those times when you almost always get exactly what you pay for. The last thing you need is a site that's slow, unreliable, hard to use, and/or antagonistic to search engines. This doesn't mean, however, that you should pay a fortune, If you're smart, you'll look for high-quality free lancer who will build your site very reasonably.
Step 6 DESIGN A PROFESSIONAL-LOOKING SITE- Your web site is your company's face and a direct reflection of you, your business, and your products and services. If your visitors like what they see, they'll stay longer, if they don't they'll leave- and this make a decision in seconds. Simply said, first-rate design is critical for your online success, even though it's sometimes difficult to achieve. That's why you must approach this step wisely and thoughtfully.
* your target audience: who they are and where to find them
* the products or services you'll offer and their main benefits
* your niche
* why doing business with you is smart.
Step 1. DEFINE YOUR WEB SITE'S PRIMARY GOAL- although there are web sites that provide free information, trouble-shooting advice, after-sale customer support,entertainment, and the like, I'll focus on ones devoted to e-commerce(lead generation and sales)E-commerce site can be one page, or many, and the ultimate goal is profitable sales. However, based on many different factors your web site may serve as vehicle for capturing leads for future sales-online or offline.
Step 2. CHOOSE THE TYPE OF WEB SITE THAT WILL HELP YOU ACHIEVE YOUR GOAL- once you define the type of site you need, it's time to select the level of complexity that will work best. You can choose from either Dedicated Page, Single opt-In page, Membership sites, Information or brochure web sites, Blogs, Portal sites.
Step 3. SELECT AND REGISTER YOUR DOMAIN NAME- A domain name is your business's identity and it's how people will find your web pages. Before choosing a name, remember to keep in mind your target audiences' personalities and what they're hoping for to find on your site, your product or service offerings , and what specifically you'd like your visitors to do, Why? because it's best to pick a domain name that defines your business and its purpose.
Step 4. CHOOSE A COMPANY TO HOST YOUR SITE- First in order to select the right host for your site, find out what tools and services it supports and which ones it doesn't. There are lots of choices on the internet but my favorite is www.WebStarts.com because you'll get a lot for your money.
Step 5. CHOOSE A SITE BUILDER, TEMPLATE, OR BLOG- Selecting your site builder is another big consideration, which many entrepreneurs erroneously approach with a short-term perspective. Please think very carefully before hiring a college kid next door or a friend of friend to your site. why? because best cost is not always least cost, and this is one of those times when you almost always get exactly what you pay for. The last thing you need is a site that's slow, unreliable, hard to use, and/or antagonistic to search engines. This doesn't mean, however, that you should pay a fortune, If you're smart, you'll look for high-quality free lancer who will build your site very reasonably.
Step 6 DESIGN A PROFESSIONAL-LOOKING SITE- Your web site is your company's face and a direct reflection of you, your business, and your products and services. If your visitors like what they see, they'll stay longer, if they don't they'll leave- and this make a decision in seconds. Simply said, first-rate design is critical for your online success, even though it's sometimes difficult to achieve. That's why you must approach this step wisely and thoughtfully.
Top 10 Tips of writing a successful corporate blog
1. Choose the right topic (Be sure its specific)
2. Find Your Voice
3. Invite a conversation
4. Package what you write( ten tips, five rules, seven ways)
5. Always,always link
6. Write for web readers
7. Write for Google searches
8. Public consistently
9. Take risks
10. Having fun
2. Find Your Voice
3. Invite a conversation
4. Package what you write( ten tips, five rules, seven ways)
5. Always,always link
6. Write for web readers
7. Write for Google searches
8. Public consistently
9. Take risks
10. Having fun
Subscribe to:
Posts (Atom)