It is possible to build a site that meets your needs, wows your visitors, and doesn't cost a fortune, but only if you plan ahead. Although this may seem apparent, more often than not, this approach is ignored in favor of getting something up fast. When online marketing is approached in this hasty manner, the result is a web site that is cumbersome, unattractive, amateurish, and/or very expensive. So before beginning, take some time to plan your site. It's not as hard as you may think, and you'll be glad you did. Before having web site you should know already:
* your target audience: who they are and where to find them
* the products or services you'll offer and their main benefits
* your niche
* why doing business with you is smart.
Step 1. DEFINE YOUR WEB SITE'S PRIMARY GOAL- although there are web sites that provide free information, trouble-shooting advice, after-sale customer support,entertainment, and the like, I'll focus on ones devoted to e-commerce(lead generation and sales)E-commerce site can be one page, or many, and the ultimate goal is profitable sales. However, based on many different factors your web site may serve as vehicle for capturing leads for future sales-online or offline.
Step 2. CHOOSE THE TYPE OF WEB SITE THAT WILL HELP YOU ACHIEVE YOUR GOAL- once you define the type of site you need, it's time to select the level of complexity that will work best. You can choose from either Dedicated Page, Single opt-In page, Membership sites, Information or brochure web sites, Blogs, Portal sites.
Step 3. SELECT AND REGISTER YOUR DOMAIN NAME- A domain name is your business's identity and it's how people will find your web pages. Before choosing a name, remember to keep in mind your target audiences' personalities and what they're hoping for to find on your site, your product or service offerings , and what specifically you'd like your visitors to do, Why? because it's best to pick a domain name that defines your business and its purpose.
Step 4. CHOOSE A COMPANY TO HOST YOUR SITE- First in order to select the right host for your site, find out what tools and services it supports and which ones it doesn't. There are lots of choices on the internet but my favorite is www.WebStarts.com because you'll get a lot for your money.
Step 5. CHOOSE A SITE BUILDER, TEMPLATE, OR BLOG- Selecting your site builder is another big consideration, which many entrepreneurs erroneously approach with a short-term perspective. Please think very carefully before hiring a college kid next door or a friend of friend to your site. why? because best cost is not always least cost, and this is one of those times when you almost always get exactly what you pay for. The last thing you need is a site that's slow, unreliable, hard to use, and/or antagonistic to search engines. This doesn't mean, however, that you should pay a fortune, If you're smart, you'll look for high-quality free lancer who will build your site very reasonably.
Step 6 DESIGN A PROFESSIONAL-LOOKING SITE- Your web site is your company's face and a direct reflection of you, your business, and your products and services. If your visitors like what they see, they'll stay longer, if they don't they'll leave- and this make a decision in seconds. Simply said, first-rate design is critical for your online success, even though it's sometimes difficult to achieve. That's why you must approach this step wisely and thoughtfully.
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