Rule#1: Learn and Apply Basic Principles of Color and Layout, Unlike printed copy, web site design comes with its own set of unique challenges. After all, your visitors are not seeing words, photos,colors and graphics on paper, they're viewing them on a computer monitor, iPod, or even a cellphone. To utilizing many of the same time-rested design elements that apply to print documents, you'll also have to adjust some elements for the internet.
Rule#2: Make Speed a Priority, Your site should load quickly. If it takes more ten seconds to load(even with a 56K modem), your visitors will click away, hoping to find the products they seek elsewhere.
Rule#3: Adjust Your Setting To Accommodate Different Browsers and Computer Monitors, Keep in mind that your visitors will view your site under a variety of situations and on various devices. They will be viewing your web pages on Macintosh computers, PCs, small screens, large monitors, as well as via multiple browsers. Each of this variables will affect the way people see your page.
Rule#4: Use Internet Design Standards to Make Your Site Easy to Navigate and Use, If you are like me, you've abandoned many web sites long before you got to shopping cart page because it just wasn't worth the effort. Its the same when you walk into a store and then turn around and walk right back out because whatever you want isn't worth what you'd have to go through to get it.
Rule#5: Understand that Web Design Differs from Web Development, It's important to realize that there is a difference between web design(how the site looks and functions) and web development(the technical elements and coding). In fact your final site and its ultimate effectiveness are heavily influenced by its under-the-hood infrastructure-that hidden wold of HTML,coding and Java scripting.
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